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Lifecycle & Retention Strategy

Prompt 
“Act as a lifecycle marketing strategist for [Brand Name].

Once someone signs up or buys from us, we currently **[briefly describe: e.g. send 1–2 emails, do nothing, basic newsletter, etc.]**.

Our goal is to **[increase LTV, reduce churn, get repeat purchases, upsell to higher tier, etc.]**.

Design a **lifecycle journey** from first touch to loyal advocate:

1. Onboarding sequence (first 7–14 days): touchpoints, messages, and goals.
2. Engagement / education phase: how we keep them active and getting value.
3. Monetization phase: how we introduce upsells, cross-sells, and higher tiers.
4. Loyalty & advocacy: reviews, referrals, UGC, VIP treatment.
5. Win-back flows for inactive customers/leads.

For each phase, give:

- Channels used (email, SMS, in-app, retargeting, etc.)
- Example messages or subject lines
- KPIs to track success.

Present this as a journey map with clear stages + actions.”

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