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Analytics & KPI Framework (No More “Random Numbers”)

 Prompt:

“Act as a marketing analytics consultant for [Brand Name].

We sell [product/service] via [e.g. website + ads + email] and we currently track [list what you track].

I want you to design a clean, actionable KPI framework:

  1. Separate metrics into:
    • North Star metric(s)
    • Acquisition metrics
    • Activation/Conversion metrics
    • Retention/LTV metrics
  2. For each metric, define:
    • Exactly how it’s calculated
    • Why it matters
    • Early warning signals (what number would worry you).
  3. Propose a simple weekly reporting ritual:
    • What to look at
    • What questions to ask
    • How to decide if we scale, fix, or kill a campaign.

Present the framework in bullet points and include an example of a ‘weekly report summary’ written as if you’re sending it to the CEO.”

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