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Channel Mix & Budget Allocation

 Prompt:

“You are a media strategist for [Brand Name].

We have a total monthly marketing budget of [X currency] and currently use these channels: [e.g. Meta Ads, Google Search, YouTube, Influencers, Email, SEO].

Our main objective is [e.g. lead gen / purchases / booked demos] and our target CAC or ROAS is [value].

Please:

  1. Propose an optimal channel mix and budget allocation across all channels.
  2. Explain the role of each channel (discovery, intent, nurture, retargeting, retention).
  3. Suggest what % of the budget should go to:
    • Always-on campaigns
    • Experiments
    • Retargeting / retention.
  4. For each channel, define:
    • Primary KPI
    • Secondary KPI
    • Basic creative or messaging recommendation.

Summarize the plan so a CMO could understand it in 2 minutes, but include enough detail that a media buyer can act on it.”

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