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Experiment Backlog & Prioritization (Test Plan)

 Prompt:

“You are the head of growth for [Brand Name].

Our monthly traffic is approximately [X], our main source is [channel], and our current conversion rate is [Y%].

I want you to create a prioritized experiment backlog for the next 60 days.

  1. List at least 20 experiment ideas across:
    • Acquisition (ads, targeting, platforms)
    • Conversion (landing, checkout, offer)
    • Retention (email, SMS, community, product experience)
  2. For each experiment, include:
    • Hypothesis
    • What we change
    • Area of the funnel
    • Expected impact (Low/Medium/High)
    • Effort (Low/Medium/High)
    • Metric to move.
  3. Then, sort and prioritize using an ICE or PIE framework (Impact, Confidence, Ease).

Return the output as a clear, scannable table so a growth team could implement it tomorrow.”

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